A selection of recent projects showcasing the breadth of my support across strategy, content, digital, design, and delivery. I work flexibly across sectors, adapting to each client’s goals, teams, and ways of working.​

 

Boutique Law Firm

​

Flexible Marketing Support

• Managed event and webinar logistics, promotion, and follow-up

• Oversaw LinkedIn content strategy and posting

• Produced and edited short-form video content

• Managed legal directory submissions and client newsletters

• Designed branded materials and maintained the website

• Built a BD tracker to support lead management

• Led CRM implementation and onboarding

 

Result:
Modernised marketing infrastructure; improved client communications; enabled streamlined BD tracking and cross-channel consistency.

​

Specialist International Financial Services Provider

​

LinkedIn Strategy & Adoption

• Created branding for business and personal profiles

• Delivered LinkedIn adoption training

• Developed a structured content calendar

 

Brand Rollout

• Updated all marketing materials to reflect refreshed branding

• Delivered redesigned service sheets, newsletters, templates, and letterhead

 

Result:
Established a cohesive brand across channels; increased content consistency and internal confidence using LinkedIn as a business development tool.

​

Global Specialist Recruiter

 

Strategic Marketing Support

• Launched a flagship research campaign as part of a hero content strategy

• Delivered end-to-end event management and post-event content

• Managed awards submissions, including strategy, writing, and design

• Created bespoke briefing documents and key MI reports

• Designed campaign materials across print and digital channels

 

Result:
Positioned business as a sector thought leader; increased brand visibility through award wins; improved internal reporting and stakeholder alignment.

​

Business Consultancy Startup

 

Launch & Setup Support

• Created brand-aligned content and collateral to support launch

• Developed pitch documents and defined ICPs

• Supported onboarding of consultants and built LinkedIn ads

• Evolved website structure and messaging

 

Result:
Enabled fast and professional go-to-market presence; supported early consultant onboarding and visibility with targeted digital materials.

​

Premium Workplace Coffee Provider

​

LinkedIn Optimisation

• Optimised LinkedIn profiles for key business development contacts

• Developed an 8-week content strategy with twice-weekly posts

 

Lead Generation Campaign

• Defined ICPs and segmented leads via Sales Navigator

• Created LinkedIn/email outreach strategy and 8-touchpoint nurture campaign

• Developed BD materials for outreach support

 

Result:
Improved lead quality and outreach engagement; strengthened BD team’s digital presence with consistent brand voice and messaging.